Best Seller Badges

Book cover of Swagger: Unleash Everything You Are and Become Everything You WantWhy are some people magnetic, confident, comfortable in their skin, and in charge of their destinies? What’s their secret? In a word: Swagger.

And no, this is not the old swagger—that show-off, in-your-face, arrogant kind. This brand-new swagger is unshakable, unstoppable and utterly irresistible and Leslie Ehm will show you how to unlock and unleash your personal brand of it.

Part guidebook, part manifesto, a little sweary and completely inspiring, Swagger shatters the myths around “fake it ’til you make it,” shows you how to record over negative mental tapes, and challenge the preconceptions of what you “should” and “shouldn’t” do.

Step-by-step, you’ll discover what swagger blockers are holding you back and what drivers will liberate your unique superpowers so you can represent with authenticity, ease and unique badassery. As proof that the Swagger process works, you’ll read stories of the countless people Leslie’s worked with who’ve discovered their own swagger and changed their lives for the better.

For anyone who’s ever felt not good enough or believed that being their messy, vulnerable, human selves could never result in greater success, Swagger opens the door to the kind of self-belief that will change the way you live and work—without ever having to sacrifice who you are.

Now a Wall Street Journal, USA Today and Amazon #1 best seller, Swagger delivers.

Your swagger is waiting for you. What are you waiting for.

Book cover of Swagger: Unleash Everything You Are and Become Everything You Want


Barnes & Noble
Books A Million
Porchlight Books

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Praise for Swagger

Laura Gassner Otting

“There is a badass inside you, just waiting to take over the world. All you need is a little swagger to release it. Buckle up and get ready for Leslie Ehm’s no-holds-barred lessons to help you not just find your power but own it, too.”

Laura Gassner Otting

Bestselling author of Limitless

Michael Bungay Stanier
“Think swagger is about being brash? Think again. Leslie Ehm shows us that true swagger unlocks generosity, confidence, focus, and impact … and that’s everything.”
Michael Bungay Stanier

Author of the Wall Street Journal bestseller The Coaching Habit

Erica Ehm

“Warning! Reading Swagger may change the trajectory of your life. Leslie Ehm’s book will open your heart and mind so you can open your own doors to success. If you’re ready to reap the rewards of a more meaningful life, you need Swagger.

Erica Ehm

Canadian media icon and proud sister

Ron Tite

Tough mother love beautifully wrapped with moving examples, fantastic tips, brilliant storytelling, and wonderfully placed F-bombs. This book is the real deal in the art of being real. Leslie Ehm calls it Swagger. I call it brilliant.

Ron Tite

Author of Think Do Say

Phil Jones
“Like a best friend, Swagger will help you step into your true potential and learn how to make the most of every single opportunity. Leslie Ehm shows you exactly how to lead yourself, tackle the chaos, and embrace the beauty of a life well lived.”
Phil Jones

Bestselling author of Exactly What to Say

“There’s the ‘fake-it-til-you-make-it’ crowd, and then there’s the crowd with real and raw swagger. If you want to show up in the world in a powerful way, read this book.”
Todd Herman

Author of the Wall Street Journal bestseller The Alter Ego Effect

Brant Menswar

“Some people believe you either have swagger or you don’t. As a former rock star, that is exactly what I believed. After reading Swagger, I see that I was categorically wrong. This book will help you shake off what’s blocking you, and reveal your one-of-a-kind awesomeness. Your inner rock star is waiting!”

Brant Menswar

Author of Black Sheep

Andrea Wanerstrand

“Leslie Ehm’s no-nonsense, tell-it-like-it-is approach shows you how to embrace your supposed imperfections as your greatest differentiator. Her book will help you get to the heart of your unique swagger and prove that that if you show up as exactly who you are, you will succeed.”

Andrea Wanerstrand, PCC

Global Coaching Programs Leader, Microsoft

James Fell
When we experience a genuine connection with a real human, we are captivated. When we learn to share it, we are freed. Leslie Ehm provides the key to unlock the cage containing our swagger. And that is f*cking awesome.
James Fell

Author of The Holy Sh!t Moment

About Leslie Ehm

Leslie Ehm

Leslie Ehm will reach into your soul, pull out your most powerful authentic self, and help release your badass swagger into the waiting world

Former TV host and advertising Creative Director turned training guru, Leslie Ehm has spent decades travelling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. She’s turned technologists into creative forces, bankers into storytellers, and has brought a serious dose of badassery to boardrooms everywhere.

Fuelled by her unrelenting passion for developing human potential, Leslie is now a Swagger Coach, speaker, and the Wall Street Journal, USA Today, and Amazon #1 bestselling Author of Swagger – Unleash Everything You Are and Become Everything You Want. She’s been called “better than therapy,” “a rock star,” “ass-kicking,” “a force of nature” and even “a witch.”